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Earlier this month, we launched our new line of eco-friendly, sustainable, green trade show displays. I want to blog very briefly on some other options that small business exhibitors had to make their trade show displays more environmentally friendly...
Continue reading "Other Ways to Make Your Trade Show Displays Green" »
We've talked a little bit in the last few days about planning for our trade show marketing events. We haven't gotten into nuts and bolts planning tasks such as creating new exhibits, planning pre-show mailers, and filling out show forms. We have been talking about looking at our organizations and our events to figure out where we fit in. This is critical so that we understand what message we need to bring. The final piece of this puzzle is really all about passion.
Our trade show display company attends two shows each year. Our primary show is called Exhibitor, which takes place in Las Vegas, NV each year. The show is really the primary show for trade show designers and producers, trade show graphic companies and a host of other organizations that supply the trade show marketing industry. We made the decision to attend this show for the first time in the Spring of 2006. It was a unique decision as we were really the first company of our type in the industry to exhibit at the show. As we prepared to attend the show, we really had to answer the question I brought up yesterday: "Who are we and why are we here?"
Continue reading "Which Personality am I Taking to Our Upcoming Trade Show?" »
Good Monday morning to everyone. I want to take some time this morning to think about how we, as small business m
arketers, prepare for the trade shows we attend. As I began to think about this subject, I was reminded of Ross Perot's running mate in 1992, the late Admiral James Stockdale, who opened a debate in '92 with the famous words, "Who am I and why am I here?" When we look at planning for the trade shows we attend, we have to make sure we are asking ourselves that question.
I don't want to spend too much time on this blog trying to pump our products, but when a great product comes along, I'm going to let you guys know about it. Retractable Banner Stands are a very useful product in any trade show display inventory but they can also be pretty frustrating. These portable banner stands are quick and easy to set up, but it can be difficult and expensive to change out graphics, plus nobody likes dealing with a retractable that has lost its tension. Well, the Expand MediaScreen 4 is about as close a thing as there is to the perfect banner stand...
We just launched a new product line at our main website displayit.com. The product is a complete line of green trade show displays from a company called Eco-Systems Sustainable Exhibits. The display features products that are produced from a variety of recyclable materials like recycled soda bottles, sorghum, and bamboo...
