Displayit.com's Blog - Trade Show Displays, Booths & Exhibits

Displayit Sale on Pop-up Display Replacement Graphics

Just a quick FYI: We have put a few of our pop-up display graphic replacement panels on sale.  We can produce a full-height lambda graphic panel for most standard curved pop-up display systems for $395 per panel.  The typical curved pop-up display features four main graphic panels.  The lambda mural panels we sell are the highest quality mural prints available.  The lambda print is a photo quality graphic that features a premium lamination that is guaranteed not to de-laminate ever.  In our $395 price we also include a free hard copy proof if you need it, plus free critical color matches.  Take advantage of this special and update the graphics on your existing pop-up display frame.

Exhibitor Planning Diary Feb 20th: 30 Days till the show begins

We are getting closer to the beginning of Exhibitor2009. 30 days from now, I will be in Las Vegas, NV setting up for the show.  With 30 days to go we've done the following:

1. Designed and completed our booth
2. Completed all show forms
3. Shot video footage for our virtual booth page

We still have been plenty of work to do. We need to finish our postcard mailer and pre-show e-mail designs and print our marketing materials for the show, but we've done lots of work and are in good shape time wise. 

What is unfortunate is the majority of the clients we work with start the process of designing and building their trade show booth less than 30 days from the show. When we talk to them, they haven't thought about what their message will be, or their show plan in general.  One of the main reasons I had for creating this blog diary was to give our clients an idea of the planning that should go into your trade show programs.  Truthfully, we started about 60 days out and we probably should have begun earlier. 

We shot our videos today. They should be edited sometime next week.  Below is a picture of me in action in front of the camera. Go easy on me once you see them next week.

Displayit launches Online Chat Service

We now have a new way to communicate with our customers.  We've launched an online chat service at displayit.com.  When you click the link above, you can select to chat with our sales, project management or art department.  This should be a great way for people to quickly receive answers to their questions.  We will be able to answer basic sales questions, questions about setting up artwork files, and provide updates on jobs that are in process.

So far we are having a ball with this.  If you currently use online chat in your business I'd love to hear about the response and feedback you get from customers.  It looks to me that the service is going to be a hit with our customers.

Check out our 10' x 20' Magellan Custom Modular Displays

Our website staff just finished adding a number of beautiful 10' x 20' Magellan Custom Modular Display packages to our website.  These are some exciting new designs and they're not that complex to store, set up, and ship. 

Exhibitor Planning Diary Feb 11th: Planning our giveaway

Things are going very well as we plan for Exhibitor2009.  For those of you new to our blog, I'm keeping a diary as I plan for the show and hopefully these entries will become a good resource for our clients as they prepare for their events.  I have to confess that I missed the early bird ordering deadline for the badge scanner rental. This means the rental cost us $40 more than it would if I had ordered 4 days earlier.  I just got a little sloppy on that detail.

Right now we have all of our booth graphics designed and ordered, so it is time for us to get working on our supporting materials.  As I've mentioned in previous weeks, we are going to give away a $500 gift card to Amazon.com for the person that is able to provide the closest guess to the number of products we have available for online ordering at displayit.com  We are going to promote this in our pre-show e-mail message and a pre-show postcard mailer.  We are also going to use one of our graphic literature displays to let people know about our giveaway at the show.  The graphic that we will use is below.  It is sort of an old marketing tradition to use a fish bowl and have attendees throw their business cards in the bowl for a chance at winning a prize.  Or the fish bowl would be filled with a bunch of M&Ms and people would try to guess how many are inside. The old fish bowl is a little cliche and not very effective today, but we decided to play off that idea.  Our designer created a graphic that shows a few of our products floating in a fish bowl.  Hopefully prospects will spend a few minutes reviewing displayit.com so they can make an educated guess.

Exhibitor Planning Diary Feb 6th: Our booth design is complete

Welcome to the 4th installment of my Exhibitor2009 planning guide.  Things are really moving ahead nicely and we are excited about the concept we’ve come up with for our design.  We decided to keep it very simple.  We used our displayit.com tag line: “The Exhibit Industry’s Premier Online Superstore” and our designer created a monitor with our home page as the primary element on our graphic.  We know we only have a few seconds to share our message with show attendees and we think this design will provide a simple message of what we are all about.  Here are some of the other elements we decided on.

1. We will use black soft floor for comfort, to limit setup costs and to help us stay on budget.

2. We are going to hold a contest where attendees can win a $500 Gift Card to Amazon.com. We will ask participants to try to guess how many products we have on our website.  Hopefully this will encourage them to spend a few minutes reviewing our website.

3. When the booth graphics arrive, we will begin shooting footage for our virtual booth videos.  Those should be ready by the end of February.

Here is a picture of the design concept we came up with.  This is one of the most popular displays we sell. It is the Exhibitline EX1V.  This unit packs in 1 wheeled case, has two counters and accommodates monitors. 

New Bamboo Retractable Banner Stand

Sorry, it has been a few weeks since I’ve been able to add a topic to the blog.  It is the heart of the busy season and I was unable to stay up to date on my blog posts.  I’m still planning for Exhibitor 2009 and I will be making some more journal entries soon.  The booth is coming together and I think you're going to love seeing our virtual booth videos, which will be ready in a few weeks.  Today I want to share some information on one of our new green banner stands.

The new Bamboo Retractable Banner Stand is another item in our selection of unique environmentally friendly display products.   The banner stand base is created from sustainable bamboo resources and the graphic is a microknit fabric produced from recycled materials.  The graphic is also produced using water-based inks.  This isn’t just a green product, it is a banner stand that performs well and looks great.  Displayit.com also features a wide range of other green products.